it can always be done better

BUSINESS PLAN

• The customer groups we are addressing
• Our value proposition and why one of us should buy it
• Our distribution channels
• Customer relations
• Our income
• The main required resources
• Our daily activities
• Basic collaborations
• The cost structure

MARKETING PROGRAM

• Market segmentation, which we aim for
• Creation of new or differentiated products and services
• Distribution channels
• The right pricing, based on cost, but also based on competition
• Digital Marketing and Analytics
• Branding and Positioning